Note: Event times and speaker lineups are subject to change
The panel “What it Takes to Take up a Stance” will explore how companies on both sides of the Atlantic navigate the complex intersection of business and political engagement. The discussion will focus on how German and American companies approach advertising, brand positioning, and advocacy by supporting political ideas and social causes. The panel will examine the challenges and opportunities of taking a stand in an increasingly polarized environment, and how these strategies can shape public perception and impact a company’s reputation. Perspectives from both the German and US contexts will offer valuable insights into the cultural and regulatory differences influencing corporate communications and political engagement. Join us to learn how businesses are redefining their role in society and navigating the delicate balance between commerce and activism.
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